DRAG
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What exactly do we do?1

Our results usually tell the story. We get them through a combination of ...

1 We should probably be better at explaining what we do at this point. (Our moms ask us all the time.)
30+
years of consumer marketing experience
10+
years of advanced gamification acumen
A healthy dose of modern learning science strategy
A proprietary blend of Red Bull, double shot espressos and the world’s finest bourbon (after hours, most days)

Our Approach

How we do what we do.

The Mindspace Process allows us to create dopamine-inducing results for every type of project.

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Learning Content

Boost engagement across all types of learning materials, including eLearning modules, instructor-led training resources, job aids, gamified experiences and more.
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Live Experiences

Make your live experiences stand out with advanced engagement strategies utilized in workshops, trade shows or conferences.
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Web & Mobile Apps

Employ custom development and UI/UX strategy on games, interactions and experiences across both mobile and web applications.
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Microsites

Build and add to customized, branded sites that can host training resources and experiences, gamified interactions and more.
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Videos

Create custom live action, motion graphic and/or interactive videos to support marketing campaigns, learning goals or brand awareness.
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Marketing Materials

Utilize creative strategy for multichannel marketing campaigns, including creative ideation, asset creation, launch and measurement.

Our

Process
strategy
A blueprint for the work moving forward is built from key insights and recommendations found through initial research, analysis, and ideation.

services

  • Brand + Market Research
  • Competitive Analysis
  • User Research + Insights
  • Learning Needs Assessment
  • Creative Approach
  • Engagement Strategy
  • Gamification Strategy
  • Content Strategy
  • UX Strategy
  • Evaluation Framework

1

blueprint
Creative
The creative portion of our work allows content and design teams to draft the assets that support the agreed-upon project strategy.

services

  • Creative Direction
  • Copywriting + Content Development
  • Instructional Design
  • Scripting + Storyboarding
  • Video + Photography Capture
  • Art Direction + Visual Design
  • Motion Graphics + Interactive
  • Element Design
  • UX/UI Strategy
  • Wireframing + Prototyping

2

blueprint
Execution
Creative assets are finalized, technical development (if needed) is done and then everything comes together for final testing and delivery.

services

  • Project Management
  • Video Editing + Production
  • Event Support
  • Frontend Development
  • Backend Development
  • QA Testing + Deployment

3

blueprint

What happens before the full Mindspace Process?

The Mindspace Process begins after a previously-completed project scoping and MSA + SOW signing process. Learn more about how this works in our FAQs.

Dopamine dispensary for the
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