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presents
The Ultimate Collection of rejected Brand Slogans
mindspaceagency.com
Louis Vuitton
Why buy a cheap knock-off when you can pay $2,700 for a bag everyone will assume is a cheap knock-off?
Moneytree Lending
No time to read a contract? We’re here for you!
Nike
We’re thinking you should go ahead with your plans.
Target
Don’t wear red unless you work here.
Amway
Sponsoring six generations of uncomfortable social gatherings.
Exxon
Like you’ve never spilled anything before.
Harley-Davidson
Live to ride, ride to live. A little exercise wouldn’t kill you either.
United States Postal Service
The less reliable alternative to faxes, FedEx, e-mail and texting.
Piggly Wiggly
Because Huff n’ Puff hits a little too close to home.
Spotify
Pay us $11 a month or we’ll have someone whisper about the McDonald’s crispy chicken sandwich in your ear every 30 seconds.
Under Armour
Helping unathletic people look way, way less athletic than they already do.
Ross
Dross for less.
Alltel
Talk unlimited to your circle about why your $99 plan somehow costs $149 a month.
Foster’s
Australian for drunken Crocodile Dundee impressions.
Schick Quattro
The first blade stretches the skin, the second blade lifts the whisker, the third blade … ah, who are we kidding.
Discovery Channel
The most shows with people who might die on the job, but sometimes don’t.
Smith & Wesson
You can take my gun when you pry it from my cold, dead — actually, how about 200 bucks?
Pfizer
Helping test-subjects afford cheap wine.
Virgin
Our CEO is cooler than yours.
Lexus
The relentless pursuit of BMW.
Burger King
Finally our king is creepier than their clown.
Monopoly
The fun way to ruin friendships since 1935.
ESPN
What you were watching when your wife told you to do that thing at the place or something.
Red Bull
When you think heart palpitation and nervous sweats, think Red Bull.
Rice Krispies
The only food you can hear that isn’t still breathing.
eBay
Congratulations! You won the battle of wits!
Bud Light
Water that identifies as beer.
L’oreal
Because you’re worth $9.
Kraft
A slaughterhouse for cheese.
Raid
Get the thrill of the kill inside your own home!
I can't believe it’s not Butter!
You’ll definitely believe it’s not Butter!
Depend
Sleep through the night and wake up to an incontinental breakfast.
Jimmy Dean Sausage
Closed to factory tours since 1887.
Taco Bell
Each week — a new way to combine the same four ingredients.
Cheez Whiz
The Area 51 of dairy.
Ralphs
We didn’t want to oversell ourselves with the name.
Reader’s Digest
Your number one source of pictures of old people on rollerblades.
Herbal Essences
Making you uncomfortable watching our commercials with grandma since 1998.
9 Lives Cat Food
Does it really matter what you feed them?
Pampers
Priced to make you wonder how long can you go between diaper changes.
Lowe’s
Improving home improvement by hiding from you in the store.
Hot Pockets
Experience the magic of still-frozen chicken parts embedded in molten cheese product.
Capital One
What’s in your wallet? No, really, our collection agency wants to know.
Michelob Ultra
Thirsty? No other beer is 99% water.
Crisco
Cooks who know, trust Crisco to slowly kill their husbands.
Raisin Bran
Two scoops of Precambrian-era petrified raisins.
Visa
It’s everywhere you want to tighten the suffocating chains of consumer debt.
Kraft
Inventors of the patented cheez whizzing process.
Ford
Where quality is – what, like job 4 or 5?
Taco Bell
Come’on Chopped! The whole “make-multiple-meals-out-of-the-same-four-mystery-ingredients” thing was OUR idea!!!