Preparing Verizon’s retail sales teams for Google’s highly-anticipated Pixel smartphone debut.
Objective
Envision a unique and engaging way to deliver training for Verizon’s retail sales teams on all of the features and functionality of the first Google-branded Pixel phone.
Solution
Create a hands-on learning experience with a training-kit-in-a-box, designed to engage and train sales leaders (Google Ambassadors) at Verizon stores across the U.S.—enabling them to train the rest of their sales teams.
Rather than using traditional learning modules or a user manual, card-based challenges and activities were designed to immerse learners on the functionality of the Pixel phone—providing a more effective and scalable “learn-by-doing” training experience.
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Strategy
Brand + Market Research
Brand + Market Research
Competitive Analysis
Competitive Analysis
User Research + Insghts
User Research + Insghts
Learning Needs Assessment
Learning Needs Assessment
Creative Approach
Creative Approach
Engagement Strategy
Engagement Strategy
Gamification Strategy
Gamification Strategy
Content Strategy
Content Strategy
UX Strategy
UX Strategy
Evaluation Framework
Evaluation Framework
- Brand + Market Research
- Competitive Analysis
- User Research + Insights
- Learning Needs Assessment
- Creative Approach
- Engagement Strategy
- Gamification Strategy
- Content Strategy
- UX Strategy
- Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research
Creative
Creative Direction
Creative Direction
Copywriting + Content Development
Copywriting + Content Development
Instructional Design
Instructional Design
Scripting + Storyboarding
Scripting + Storyboarding
Video + Photography Capture
Video + Photography Capture
Art Direction + Visual Design
Art Direction + Visual Design
Motion Graphics + Interactive Element Design
Motion Graphics + Interactive Element Design
UX/UI Design
UX/UI Design
Wireframing + Prototyping
Wireframing + Prototyping
- Brand + Market Research
- Competitive Analysis
- User Research + Insights
- Learning Needs Assessment
- Creative Approach
- Engagement Strategy
- Gamification Strategy
- Content Strategy
- UX Strategy
- Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research
Execution
Project Management
Project Management
Video Editing + Production
Video Editing + Production
Event Support
Event Support
Front-end Development
Front-end Development
Back-end Development
Back-end Development
QA Testing + Deployment
QA Testing + Deployment
Dopamine dispensary for the
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