Open

Google

CES Brand Ambassador Workshop

Hey Google, how do you get 200 people ready to talk with tech journalists and enthusiasts about the virtues of the Google Assistant? A two-day interactive and immersive workshop to learn all about the features, benefits and real-life applications of Google's smart Assistant.

Objective

Leading up to the Consumer Electronics Show in Las Vegas, Google Brand Ambassadors were in high demand from over 60 Google OEM Partners like LG, Sony and others. They wanted a knowledgeable Ambassador on-site to discuss the functions and benefits of integrated technologies like the Google Assistant, Android TV, and more.In just two days, Google had to transform everyday people (with varying levels of familiarity with Google products) into knowledgable, accurate Google experts ready to rep the brand.

Solution

Mindspace designed and executed a two-day immersive and high-energy live event that included multiple speakers, live-action scenes, and a full day of learning games and activities.

Wrapped in a "day in the life" theme, attendees followed stories of different modern families to see how Google products could make their lives a little better and a whole lot easier.​

Throughout the event, top performers competed to earn Google tickets that could be exchanged for branded swag and products.

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SERVICES PROVIDED

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Strategy

Brand + Market Research
Brand + Market Research
Competitive Analysis
Competitive Analysis
User Research + Insghts
User Research + Insghts
Learning Needs Assessment
Learning Needs Assessment
Creative Approach
Creative Approach
Engagement Strategy
Engagement Strategy
Gamification Strategy
Gamification Strategy
Content Strategy
Content Strategy
UX Strategy
UX Strategy
Evaluation Framework
Evaluation Framework
  • Brand + Market Research
  • Competitive Analysis
  • User Research + Insights
  • Learning Needs Assessment
  • Creative Approach
  • Engagement Strategy
  • Gamification Strategy
  • Content Strategy
  • UX Strategy
  • Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research

Creative

Creative Direction
Creative Direction
Copywriting + Content Development
Copywriting + Content Development
Instructional Design
Instructional Design
Scripting + Storyboarding
Scripting + Storyboarding
Video + Photography Capture
Video + Photography Capture
Art Direction + Visual Design
Art Direction + Visual Design
Motion Graphics + Interactive Element Design
Motion Graphics + Interactive Element Design
UX/UI Design
UX/UI Design
Wireframing + Prototyping
Wireframing + Prototyping
  • Brand + Market Research
  • Competitive Analysis
  • User Research + Insights
  • Learning Needs Assessment
  • Creative Approach
  • Engagement Strategy
  • Gamification Strategy
  • Content Strategy
  • UX Strategy
  • Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research

Execution

Project Management
Project Management
Video Editing + Production
Video Editing + Production
Event Support
Event Support
Front-end Development
Front-end Development
Back-end Development
Back-end Development
QA Testing + Deployment
QA Testing + Deployment
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