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GE Profile

Training Resource Microsite

Giving salespeople a one-stop shop for everything they need to sell GE appliances.

Objective

Build and host a number of new training materials and resources to help GE Profile salespeople learn more about the products, both on and off the sales room floor.

Solution

A fully interactive microsite with varied materials that is able to change and update over time. From simulations, to videos, to reference guides, to mini-interactions, the site provides the sales team an easy reference point to brush up on both product information and selling tips and tricks.

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SERVICES PROVIDED

Made with fathom

Strategy

Brand + Market Research
Brand + Market Research
Competitive Analysis
Competitive Analysis
User Research + Insghts
User Research + Insghts
Learning Needs Assessment
Learning Needs Assessment
Creative Approach
Creative Approach
Engagement Strategy
Engagement Strategy
Gamification Strategy
Gamification Strategy
Content Strategy
Content Strategy
UX Strategy
UX Strategy
Evaluation Framework
Evaluation Framework
  • Brand + Market Research
  • Competitive Analysis
  • User Research + Insights
  • Learning Needs Assessment
  • Creative Approach
  • Engagement Strategy
  • Gamification Strategy
  • Content Strategy
  • UX Strategy
  • Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research

Creative

Creative Direction
Creative Direction
Copywriting + Content Development
Copywriting + Content Development
Instructional Design
Instructional Design
Scripting + Storyboarding
Scripting + Storyboarding
Video + Photography Capture
Video + Photography Capture
Art Direction + Visual Design
Art Direction + Visual Design
Motion Graphics + Interactive Element Design
Motion Graphics + Interactive Element Design
UX/UI Design
UX/UI Design
Wireframing + Prototyping
Wireframing + Prototyping
  • Brand + Market Research
  • Competitive Analysis
  • User Research + Insights
  • Learning Needs Assessment
  • Creative Approach
  • Engagement Strategy
  • Gamification Strategy
  • Content Strategy
  • UX Strategy
  • Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research

Execution

Project Management
Project Management
Video Editing + Production
Video Editing + Production
Event Support
Event Support
Front-end Development
Front-end Development
Back-end Development
Back-end Development
QA Testing + Deployment
QA Testing + Deployment
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