Scroll to view
presents
The Ultimate Collection of rejected Brand Slogans
mindspaceagency.com
RC Cola
Honestly, we’re just happy to be included in the blind taste test.
Jaguar
We say our name funny.
ESPN
What you were watching when your wife told you to do that thing at the place or something.
Pantene
Don’t hate me because I buy $4 shampoo.
Activia
The real Go-gurt
Target
Don’t wear red unless you work here.
Deutsche Bank
For when your money’s feeling not so fresh.
L’oreal
Because you’re worth $9.
Nescafe
For women who spend the weekend with their cat.
Oldsmobile
For the great-grandfather in all of us.
Panera
4 out of 5 customers discuss arthritis during their meal.
Sara Lee
Nobody doesn’t like double negations.
Taco Bell
Come’on Chopped! The whole “make-multiple-meals-out-of-the-same-four-mystery-ingredients” thing was OUR idea!!!
United States Postal Service
The less reliable alternative to faxes, FedEx, e-mail and texting.
Volkswagen
Hey, it’s better than Führerwagen.
Hickory Farms
There’s no such thing as way too much sausage.
Trojan
What’s in your wallet?
AirBnb
Normalizing sleeping in random stranger’s beds since 2008.
Crisco
Cooks who know, trust Crisco to slowly kill their husbands.
U.S. Forest Service
Only YOU can prevent forest fires. Unless you live in California.
Virgin
Our CEO is cooler than yours.
Coca-Cola
Open happiness. Close your eyes to the sugar content.
Brawny
Thirst pockets for spill relief ... ok, we’re just making that up.
Chanel No. 5
If I smell this good, does my brain have to work?
Cocoa Puffs
I get ADHD for Cocoa Puffs!
Facebook
Connect and share with people you barely remember.
Motel 6
We’ll leave last night’s sheets on for you.
Mountain Dew
Sierra Mist? Why not High-Altitude Droplets? Come on!!!
EA Sports
If John Madden dies, we’re hosed.
Michelob Ultra
Thirsty? No other beer is 99% water.
Fancy Feast
For the cat who’s all dressed up with nowhere to go.
Lucky Charms
Magically not stocked in the candy aisle.
Motel 6
We’ll leave the Lysol for you.
Mythbusters
We’ve run out of myths, so now we’re just blowing sh*t up.
Midol
Take two of these and don’t call me for at least a week.
Foster’s
Australian for “stereotype”.
Depend
Either way, someone’s going to notice.
U.S. Election Day
The magical combination of Christmas Eve and the night before a colonoscopy.
FedEx
You want to use the post office? Seriously?
Spirit Airlines
If we could get away with it, you’d be standing.
Unisys
If you know what we do, there’s an excellent chance your imaginary girlfriend is a half-elf.
M&M’s
Melts in your mouth, not in your hands — unless you count all those pastel-colored circles in your sweaty palm.
Barnum & Bailey’s Circus
The greatest smell on Earth.
TicTok
Ruining sleep and careers since 2016.
Mentos
You weren’t actually going to drink that whole bottle of soda, right?
Twitter
Everything that drifts through the transom of your mind is interesting ... you should definitely post it!!!
I can't believe it’s not Butter!
You’ll definitely believe it’s not Butter!
Nature Valley Granola Bars
Birdseed. But for humans.
Taco Bell
Each week — a new way to combine the same four ingredients.
Fresh Express Salad Kits
Now with bag-opening-and-salad-stirring monkeys for the ultra-lazy.